Guerrilla marketing is an unconventional system of promotions, running on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. Typically, guerrilla marketing is unexpected, where consumers are targeted where they would not be expecting, which can make the idea that's being marketed memorable. The marketer uses all of his or her contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, others are free. When implementing guerrilla marketing tactics, small size is actually an advantage instead of a disadvantage. Small businesses and entrepreneurs are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile. In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."Guerrilla marketing is specifically geared for the small business and entrepreneur. It should be based on human psychology instead of experience, judgment, and guesswork. Instead of money, the primary investments of marketing should be time, energy, and imagination. The primary statistic to measure your business is the amount of profits, not sales. The marketer should also concentrate on how many new relationships are made each month. Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions. Forget about the competition and concentrate more on cooperating with other businesses. Guerrilla Marketers should always use a combination of marketing methods for a campaign. Use current technology as a tool to empower your business. I think this is not true that what firm sell so people will search for it. For example given like toilet paper people buy it and often not search for it online. It is also hard to advertise a problem that people do not know. It is obvious that one of the very first things you should test is what domain name people actually like to read in your Ads.
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Guerrilla's marketing is good way marketing for small business and myself. His is similar to Carnegie's book call "How to Win Friends & Influence People".
Guerrilla said that marketer should concentrate on how many new relationships are made each month. I think he know that relationship bring on another relationship. For the big company should introduce part of these marketing to their product too. I think combination of various marketing should provide to various target.
"Instead of money, the primary investments of marketing should be time, energy, and imagination." As a small business owner, I agree on this, and social media makes even larger companies to adopt this paradigm, from one to many to one on one basis marketing.
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