Heather Lloyd-Martin mentions Keyphrase stuffing, the text is so full of keywords that the readability suffers. On the opposite side you can have to few or no keyphrases, or you might have allot of keyphrases but they appear in graphics and thus can’t be read by the search engines.
She also mentions the importance of the page headline. This is what will show up as a link if your page is a hit on a search engine, so you want it to be compelling to the person searching.
Short copying is another thing to avoid. With a short copy you can’t include as many keywords and if you do the readability will suffer.
The biggest problem I see in online copy writing is the lack of knowledge many companies still have when it comes to how search engines work. Some people I have talked to, who has made pages for some bigger companies, had very little understanding about the nature of search engines now days. They still used pretty much the same things that worked 5-10 years ago.
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I mostly agree with you, but I also think that the search engine optimization is getting pretty hyped (or it could just be that we've dealt with it quite extensively in this course), but I can't shake the feeling that in maybe five years we will all kind of wake up and have a kind of revolution being "let's stop writing for machines and start writing for people again".
It's still the message perceived by the guy on the other end that really matters. If we let techies write and frame all our messages I think a lot of creativity, social likeability etc will be lost, and it will alienate customers.
Ah. When i was talking about SEO in the end I was not refering so much to how to write the content, but all the other tricks you can use to increase your PageRank. I see now that i wasn't very clear on that point.
I agree with your opininon. Online is able to copy every words. I think that the keywords are very important. The word can attract peopl so that word has a power. If your page contains good contents and headline and good update then people probably click your page a lot.
Copywriter's job adds one more specialty knowledge. Actually, in this age of social media, everyone becomes online copywriter, as social media is available to anyone, and everyone can publish online. So, SEO knowledge is essential, however, culturally, people should know which search engine is dominant in a certain language culture, as each search engine has different optimization mechanism.
Regarding all these tricks to improve your pagerank, I really have to ask if all this SEO tactics is sustainable in the long run. I'm quite convinced that if it keeps going in this direction, then somewhere down the road people are going to start abandoning the larger search engines for smaller, niched search engines, and this because their trust for search results will have been hurt by all the SEO.
If the SEO even will affect the actual content and text of a site, if the SEO will be visible and noticable, I think the whole process of users loosing trust will go a whole lot quicker.
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