This question, like many previous, is all about SEO. However this one concerns something a bit different in my opinion. Odden is talking about the possibility to have perhaps the top 5-6 search results on a query to be about the same company, your company.
The method that enables this can be seen as devious or simply as cleaver use of the different resources available. The basic idea is to use the fact that search engines have started to list videos and pictures in the search results. The system used in order to rank these pictures and videos is the same as for written content on web pages.
Let’s say you have allot of nice pictures and videos of your products on your webpage or even videos of customer testimonials. This content will get picked up by the search engines, but will most likely not achieve a high rank because the content isn’t optimized for that purpose. So what Odden is suggesting is to put the pictures on image-sharing sites with a reference to the company webpage. The same goes for the videos. Put them on YouTube. Of course you still keep the pictures and videos on the webpage as well.
This will enable your company to occupy several search results at the same time from one query.
As I mentioned in the beginning, some people will probably dislike using such a method, but the simple fact is, it works. People use search engines to find what they are looking for. As a company it is not hard to see that you would like to be among the top search results for any query that fits your products. And if you had the choice between occupying the first result or the first second and third, it’s pretty clear what anyone would chose.
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4 comments:
I'm quite astonished (and a little bit fed up) to see that there is so much to be talked about search engines and their optimizations.
The practice described here, however, I believe is borderline abusive, and as I just mentioned in one of the more recent blog posts I think there is no substitute for good content. Spending money on producing what users are actually looking for and will themselves promote via word of mouth seems to me like the most sustainable driver of traffic, and you don't risk being punished by the search engines.
I think that Odden's idea is one of strategies for effectual marketing. His idea is using brand power of large company for the benefit. Many small scale firms use this strategy to advertise their product. In internet business, people can travel many places though linkimg and serching. The marketer should think about how to advertise their product more effectively.
This is a quite interesting approach to SEO and must be a quite effective way to generate hits for your website. I agree that this works, but on the same time I'm not really liking it. This would, as often the case with SEO strategies, be to the borderline of cheating yourself to the top, which makes it harder for me to believe the results in a search engine. And I'm sure I can't be alone with this opinion, ergo in the long run I think users could slowly loose trust for Google and the like, which would be very damaging for the more popular search engines for which SEO is done. I honestly can imagine a future where smaller, more unknown search engines take over users searches.
That's why I think company home page should be more aggressivley changed into multi media site, not just text based site. Still, Korean companies remain 'web 1.0' site, but, not just for SEO, but, for better consumer interaction, it should move to multi media sites, sharing photos, videos, etc.
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