What is the most advanced consumer research tool in the world's history? The answer will be Google. Marshall showed an example. There is a young author called Tim Ferriss who wrote a best seller "4-hour workweek." I also bought this book and read it before. It's about new lifestyle, where you work 4 hours a week, and enjoy your life! I didn't know this guy used google ad to test the title of the book. He tested a different titles through Google ads, and decided the final title, which was a very successful. From this case, we can see a couple of aspects why internet/google becomes the best consumer research tool. First, the speed. As the author pointed out, it would take weeks or months to do this through traditional ad system (like classified ad), but, now we can do hours or days. Second, cost. Relatively, it costs much less to do this test. Third, you can do it alone with a little technical knowledge.
As more people spend more time on-line, internet sites like google becomes a great consumer research laboratory. I came to think "search engine" does not only mean "information search engine" but also "consumer search engine..."
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3 comments:
I like the idea that search engines isn't only for custmers to search for products, but also a tool where the consumers, directly or indirectly, can say what they want. A good example of this is that you can get lists of what words or phrases people search for.
I agree, using search engines not only as a place to target customers through their search but also as a data resource could perhaps have a major impact on how Google and their competitors earn money in the future.
Perhaps Google's true value is not in its searches but in its sheer mass and big role in peoples' every day lives, that makes it reflect our thoughts, interests and desires.
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