Blogs is a valuable tool to the company. The blogs is well-written and very important of different internal bloggers. It covers topics which are important for both customers and companies. I think blogs is like a place where we could have a conversation with our customers, where it would be informal and fun and kind of like our general culture. I think it needs to be widely readed and like a big experiment for the company business. Generally when there is a new issue reading of blogs continues to increase. Internally inside the company both managers and employees need to embrace it. I think a lot of employees who participate in comments on the blogs and read it daily in ever company .Blogs not only provide the opportunity to express oneself, but also a platform for interaction and information enhancement. Blogs can include comments, suggestions, advice, directions, and links to related websites. Individual bloggers tend to use different blogging styles. Successful marketing through blogs creates or enters a community of interest where readers are involved in the use and lifestyle of a product or service. Blogging sparks interactive communications using low-cost self-publishing and syndication of content. It is not a way to make money or shill products.Speaking of legal matters; I think there should be some protection for bloggers. It allows everyone the ability to voice an opinion or ask a question about some piece of communication. some internal blogs may be specific to a project team or a functional team. I think Blogging is ability to provide best information word wide.Bloging for a company or other is very important at this time.
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4 comments:
I think it would be really interesting to see how many people actually read the corporate blogs, or any kind of statistics on how big of an impact they have, because I'm personally having a hard time imagining people having the time and/or interest to be reading corporate blogs.
From my perspective they sure could be extremely powerful in marketing your company as a workplace, because as a future employee I would no doubt be interested enough to read, but as a customer it just seems very unlikely.
However, from all the talk about corporate blogs in the book, it seems my perception of this phenomenon is off, but I would still like to see numbers if anyone has any on store.
Haha. i se i'm not the only sceptic. I have the same concerns and questions about corporate bloggs.
I get the feeling that a company blog might work for small companies with a verry narrow focus and a very specific customer base. I can't really come up with a good example, but i hope you get my point.
I think the keyword of blog is interaction and information. For the firm, number of reader or participator were main concern. The firm should think about their product to right blogs which relate product. Also many different kind marketing can occur in blog because reader interaction. Individual blog has a potentiality as business model.
Regarding Filip's comment, if you visit www.edelman.com, you can see some statistics and basic research results, under trust study category. Edelman also published some blog research, which you can download from the website. One thing we need to pay attention in corporate blogging is confidentiality. It will be very hard to keep something confidential in this blogging era, so, there should be some guideline on this, and companies start to pay attention to this matter with "employee blogging guideline" etc.
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