Saturday, October 11, 2008

Question on Page 118

Link Building is an important issue of the web. With the help of link building researchers, scientists, Academics can find out documents very easily. The basic purpose of www is that it is a web of links where any body can link to anything. It is important that links have relevancy which means to place links on relevant sites and pages. The link must be replaceable if the site owner are unhappy with the link and there the exact location, text and description are need to build the link on a site.
Some links are more valuable than others like a site which have the links of some popular website or search engines. The links of sending emails in the form of newsletters say yahoo, MSN etc are very useful because a lot of visitors can see it. Every site has their own potential depending on own linking and its subject matter. Paying for a link is not so much big issue I think because when you pay more the link will also be more popular like links of Cnn.com, ESPN.com, BBc.com etc.The high value links can improve the ranking of a site. If some Art work is included to links that is also a factor of ranking.
Link building is one of the solutions that help in providing high search engine page ranking and improved visibility to a website. For any professional web developer, link building forms the backbone of SEO (Search engine optimization) operations that helps in bringing quality web traffic to your website. I think Link building is an efficient way of enhancing the popularity of a website. To avail the benefit of link building, create genuine and information rich back links that are useful to clients. Make sure that the links are keyword rich that help in boosting the web traffic of website.

5 comments:

Filip said...

The linking issue is getting more and more interesting as people discover its importance.

A new interesting approach that I've seen increase in popularity lately is the "backlinking functionality". It's basically just a list of sites that have linked to your site (or subsite, article or such).

Such a list is automatic and gives a kind of "thank you" link back to people (sites) who link to your site, thus promoting linking, and in the long run giving you a larger amount of links.

Obviously it can have bad consequences since you could end up linking to sites of questionable content, but so far that doesn't seem to be a big problem.

Hoh said...

Filip. That's interesting to see your comments on "thank you" link. I think blogging is a good example to show "principle of reciprocity." To my observation, people tend to exchange links, comments,and tackbacks with the people who linked, made comments, and trackbacks to your blog. People reciprocate normally, but, of course, for popular sites, it doesn't work that way.

Patrik said...

Yea. linking and pagerank has allmost become a science. There exist so much material, models and systems. There are even companies who specialize in this area.
However, i'm not sure if this developement is good or bad. Originally pagerank was invented to srot among the searches, but now the internet has changed so i'm not sure if pageranking acually fills the original purpose.
Lets say you have two sites about rockclimbing. One is much better structured and has more information and so on. However, the other has used allot of tricks to raise it's pagerank. So what happens is that the worse site will get a higher pagerank.

My point is that now days the determining factor for your pagerank is not content. Instead it's a measure of the creators understanding of the new technology.

TaeWoo said...

A good linking process can lead another good advertising. The marketing team of a company should analyze which linking could be more effective for the advertising. Web 2.0 decade, customer can participate many activities on online. And they are always treveling site to site or blog to blog which they are interested in. As post said link building is one of the solutions that help in providing high search engine page ranking and improved visibility to a website.

I think linking building has many positive point to the firm and customer.

donny said...

I like the idea of link building to increase hits to a website rather than diverse SEO manipulation to improve one's pagerank. With SEO the content of the website doesn't really matter at all, whereas with link building, I don't think a lot of website will just link to random websites without at least making sure that the content somewhat matches their own content. Of course you can be manipulative with link building as well, but somehow I would put more trust in this approach rather than SEO.