The Web audience is growing at a great speed, while print circulation is not. And online revenues are growing faster, too. If the trend continues, I think there’s little doubt that eventually online becomes the main business. Advertising plays a key role for the development of online newspaper or books business. This type of Ads is quite different. The online newspaper business need to build a community of interest where people coming in and tend to buy books. To take a newspaper and putting it online is not interesting in the internet sense. The firms have to do more like on the site with news, there needs a video or Audio as well to run it with the simplest player. The headlines should be written in such a way that looks interesting to readers. the length may be change etc.This means that the firms are customer focused and customers can visit easily and happily to the site. The headlines are web friendly plus quizzes, contests, voting etc need to be developed. In the past few years, newspaper companies have been rapidly expanding their Web presence - adding blogs, slide shows and podcasts in the belief that if they built it, advertisers would come. As for the blogs and video content that the site is adding, "those investments will definitely add to advertising revenue.
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The web business will become more competitive than now. Becuase it is easy to start a new enterprise. The internet goes beyond world and E-business field will increase more and more. For the firm, a good strategic marketings are needed in order to have continuous revenue.
I think newspapers have come to realize that they are in the content business, and that the medium, whether it is print or digital, is irrelevant. There has been a very steady decline in print sales. A very good example is the "Christian Science Monitor", a well-known 100 year old publication in the US, which decided two days ago to stop its daily print edition and go online only.
http://www.washingtonpost.com/wp-dyn/content/article/2008/10/29/AR2008102901960.html
Also in regards to Taewoo's comment, the Complementary Assets Model that we looked at earlier can help explain which online newspapers may succeed. Since anyone can get online, those with valuable complementary assets such as brand, reputation and relationships are likely to succeed.
I'd like to folow up on the complementary assets trail. I believe that brandname is one of the absolut biggest complementary assets in allmost any internet business. The reason for this comes from the fact you allredy have stated, anyone can enter the market. This leads to many many different actors doing the same thing. If we take news as an example. I don't have any definit numbers, but it's fair to asume that there probably exists atleast a couple of thousend differents sites that provide general news. For a regular user this is simply too much to screen through in the hunt for the best news site for you. The search cost is simply to great. So what you end up doing is going to a brand you know or that someone has recomended for you.
Sure, in a way the noise of the Internet makes brands more important than before, but the ease of communication (giving for example viral effects) and the powerful search engines (Google News would probably be the best example in this case) makes it easier for entrants without significant brands.
I agree that a strong brand is important for people to find you on the Internet, but there are forces pulling the other way too, so it's not such a one-sided contest.
I agree with Dr. Amblee's thought. Two weeks ago, I had a chance to talk to a group of print journalists on web 2.0's impact on corporate communication. They were concerned about the print sale decrease, and yet, they didn't have quite understood yet they are in the content business. Another fact to be considered is "political sense" meaning senior executives in newspaper companies may not want to change online version, as online journlism is not something comfortable yet to them...
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