The question is about important of optimization that works for the company. Greg Jarboe shows Google as a case of optimization. Before 2003, Google search page and news ware totally separated field. In early 2003 to 2007, Google was optimizing content for Google news and they put Google news in search page. For example, if you search for “Hillary Clinton.” And scan down the results, you see a little photo somewhere around the fourth listing, in the section labeled New Results. New Results link is news that coming Google news. Google always tries to figure user’s POV. And they improve and optimize content for practicality.
I think optimization is very important issue for the company. The firm needs to improve or develop a research system for analyze product or site. Optimization should accomplish by POV of user.
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3 comments:
I too think it's good that Google are showing news search results in the regular searches since a lot of people (me included) would never go to Google news to search exclusively for news. It's a good way of putting their service to use and in the users' minds.
However, (as I think I've posted in another comment on here somewhere) I'm not as enthusiastic about Google, or anyone else, trying to guess what users are thinking and helping them out that way, since the guesses are mostly far off target and only end up causing trouble for the user.
Though, as I said in the first paragraph, I think Google's action here is of a different kind.
I'm not sure about how i feel about googles modells. However i agree that optimization is extreml important on the internet. An internet news site has infinit amount of space to publish their content compared to a paper issue. So the risk is that they get over excited with this fact and simply do too much.
I strongly believe that articles on an internet news site need to be even more concise than in a paper issue due to the nature of the user. Maby add a link or an option to read a more extencive coverage at the bottom of the article.
I think the best way to use the "extra space" is by introduceing complementary content like audio/video. Or simply expanding the range fo the newscoverage.
Optimization should be consumer POV, I agree, and that's what we saw from the Southwest airline example. They had to change their key words to 'searchable words' which didn't happen before. Internet and search engine really changes how companies operate in many ways...
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