Hello, Prof. Amblee and friends. Now, I am in Detroit for 2008 Public Relations Society of America annual conference, and this morning, Craig Newmark from Craiglists, which our professor mentioned in the class, delivered a speech.
One of Craig's key message was he simply "listen what they want/need," and match the service. In our textbook, the question is about converting newspaper content for online consumption. Gold replied it got to be changed by adding video, audio, etc., to make it more web friendly. More and more newspaper companies adapt this change.
However, if we look at magazine industry, they are behind, esp. in Korea. There could be a reason for that. Compared to the newspaper, still, people may want to read magazine through paper, rather than web, however, still, magazine industry should seriously look at how they can adapt online technologies. Their website does not tell story properly, and few research is done for this.
Another area that media companies are not good at converting their content into online consumption in Korea is trade publication. Probably, this might be related to the budget issue. At the same time, experts in each industry, deliver up to dated, and in depth news/opinions through their blog, so, it is "replacing" trade publication.
My thinking is that trade publication, sports/entertainment newspaper will need to move to online faster than general dailies, which will have a much longer life of paper version.
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Very interesting post Hoh. Perhaps many are resistant to change because they will need to rethink their existing business model.
I hope you can tell us more about the conference as well as Craig Newmark's speech when you return.
I agree and don't really have that much to add actually. Obviously sticking to paper and ignoring the Internet is not a sustainable practice, just look at the media consumption habits of the younger generations - we don't get news papers, and it's not very likely we'll start doing it when we get older.
It would be interesting to see some details on exactly how the news papers you spoke about are not telling stories properly and how they should adapt to online technologies.
Personally, I'm not a very big fan of some of the adaptations that have been done so far. A lot of the time they seem to complicate things unnecessarily. Similarly to the practice of producing heavy Flash web sites instead of simple HTML ditos, communicating news in lengthy videos instead of efficient text is more often than not just a pain and an inconvenience.
Thank you for your intersting story. You mention that magazine industry in Korea is behind. I think that's ture. The reason is most people who read magazine are between 20 to 70 years old. Readers are women mostly. Even internet was adapted fast in our life, still many people are not use to it. As hoh said sports/entertainment newspaper will move to online faster than general dailie. Because younger age they are more familier with internet decade.
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