The basic purpose of every business is to satisfy the customers. A business must identify their customers and also their needs and what they buy. For this purpose I think surveys results, or face to face communication is effective. The business will learn a lot about their customers and its cost effective tools for the business to adapt. The firm must try to offer some thing creative and unique over their competitor and their product or service functionality must be different. The firm must try to prepare their list of priorities like what to do first what to do this year what to do next and so on. The customer service also matters if the service the business provides is better than the customer remember their good service for the long time in their mind rather than the price. The firm must learn a lot from the Ecommerce evolution and try to adopt the right action in the right time and place. Also firm needs to improve their shipping as I told earlier because customers need sudden satisfaction. In the website the firm publishes those items which they have in stock the absence of products in the stock, so customers needs to be informed about that. The richer media for advertisement is also very important for the business.
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Yes. To satisfy the customers are the basic purpose of business. Because the customers lead a profit. So every firm should try to persuade the customers. Good marketing is the key of business. Advertisng is the matter of profit margin. Of couser there should a good product. Customers become smarter so their demands are diverse. The firm should put moer effort to win from competition.
in terms of customer service, before, most companies solve customer problems, if the customers call in with their problems. But, now with the internet, you can monitor who has problems (as more and more customers write about their problems), and you can proactively outreach them to solve the problems. That's what Dell did successfully.
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