I think the one basic tool which is very attractive to customers is price of the company products. It’s a basic marketing tool for both online or offline business. The customers will be attracted by offering qualitative products at bargain prices. Pricing includes discounts, seasonal discounts, prizes, bonuses etc. the 4p, s strategy for the firm is very important to adapt effectively like product, placement, pricing and promotion. Time is also under discussion to include in 4p, s category. More than that if a business offers its products and services in a wider location means cover huge geographical as well as offering different brands to customer’s that business will be successful and customers are more and more. The advantage of offering more brands is that one brand profit will help other brands business like some brands are in question mark stage, some in star position, and some in cash cow and so on. The other useful source for firms to attract customers is advertising and also the advertising media which one to use is also important for the firm. If a firm use such source of media for advertisement which can’t target the targeted segment of customers so that will be useless. Emails, television commercials are common sources but nowadays advertisement through mobiles are very effective source. Because that advertisement will reach to target customers individually and he will be up to date every time. More than that every customer needs satisfaction and it is very important for both firm and customer. If the customers are well satisfied they will use their word of mouth source positively will have an impact on firm business indirectly.
It is important for every firm if firm leads over competitor that will be very positive affect to the firm business. Although such points looks very easy to use and adopt but it need a lot of planning, controlling, motivational activities in the firm organization structure.
Other way to attract customers is if the firm focuses in niche marketing like target each individual for their product use. In offline example like small tea bags introduced by Tapal or Lipton a liver brother company products and in the online environment I think mobile and emails are used to be as niche marketing. The customers what they are looking in to website can find as quickly as possible is also a reason. The longer time it takes for a customer what they are looking for on the firm website, seems to be less chance of visiting again. In the offline world persons goes to that shops which are near to their doors. In the online world firm must personalize their website store for each visitor. The customer reviews also affects the efficiency of the firm like many customers pay more attention to the customer review than they do the other information that firm provides customer about their product.
It is important for every firm if firm leads over competitor that will be very positive affect to the firm business. Although such points looks very easy to use and adopt but it need a lot of planning, controlling, motivational activities in the firm organization structure.
Other way to attract customers is if the firm focuses in niche marketing like target each individual for their product use. In offline example like small tea bags introduced by Tapal or Lipton a liver brother company products and in the online environment I think mobile and emails are used to be as niche marketing. The customers what they are looking in to website can find as quickly as possible is also a reason. The longer time it takes for a customer what they are looking for on the firm website, seems to be less chance of visiting again. In the offline world persons goes to that shops which are near to their doors. In the online world firm must personalize their website store for each visitor. The customer reviews also affects the efficiency of the firm like many customers pay more attention to the customer review than they do the other information that firm provides customer about their product.
5 comments:
I believe that as customer reviews and price comparison becomes more popular price and quality -- more than advertising efforts -- will to a greater extent be the deciding factor for consumers making purchases.
Regarding automatic customization of web sites I believe this sort of action needs to be restricted to limited spaces. Good examples are "Related Products" based on what other consumers bought. Bad examples are geographic customization or similar major customizations.
The methods of anticipating what the customer wants to see are just too weak, and any normal Internet user can navigate a generic web site in seconds anyway.
I agree with that one of the key attractions today is the pricing of the products, and this specifically in the online world, where I believe it to be the most important factor. Offering brand names and low cost is probably the best position to take.
Advertising I think is of less importance. On the Internet I believe ads are disregarded by most experienced users. As for advertisments through emails and mobiles, where customers are targeted individually I just don't see it working because of the annoyance it creates through the intrusion in the private space.
Thesedays customers become smarter than before. They are starting to concern many elements from the site. No doubt about price. And customers are also comparing quality of products, events, delivery, and A/S. When customers are satisfy with site tnen the value of brand will go up. So company should put more effort on those elements to keep customers.
And also research on users needs to compete with other company.
The biggest problem i find with haveing an online shop is how will people find your site. The search cost is a very big factor to why the bigger companies can still have a big pice of the market even when they don't have the best price.
But as Filip says, when pricecomparison sites become more popular and extensive, price will become the key factor.
The trust issue will sort it self out, since most pricecomparison sites also have usercomments and rating for the different companies services.
sometimes, on this issue of attracting customers visit to your site, i thought about human relationship. between friends and neighbors who have relationship, they will contact each other from time to time. i think site visiting is also similar. the problem of not visiting your site, is because the site didn't establish relationship, not because it didn't have promotion. to build relationship on the site, you have to provide good stories, not just facts. facts inform customers, but, not build relationship, but stories do.
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