Lauren starts out with the claim that most online shoppers shop online because of convenience and time saving, and that price, while still being a factor, comes in second place. I really don’t understand this claim. The impression I get form my friends and surrounding is that the main reason to shop online is price, or in some cases availability. I can understand what she means with time saving, you don’t have to go to the store to buy something. However, when buying online it will take longer for you to actually get the product because of shipping. For convenience I assume she also refers to the fact that you don’t have to go to the store, but there are some cases when a store is preferred. I’m thinking about the times when something goes wrong. Maybe the product had some factory fault, maybe it breaks and you want to use your warranty or maybe you just change your mind and want to return the product. At these times, the decision to shop online may prove to cause some big inconvenience. If you bought the product in the store you simply go back and talk to someone and they will help you out. However if you bought it online the procedure is usually longer and more difficult. You first have to get in contact with the company by mail or telephone. Depending on what company you are dealing with this can take allot of time. Then you need to wait for the company to send you a waybill. After this you have to send the product back. This means packing everything back in the box and making sure it won’t get damaged in the mail.
I truly feel that shopping in a store is more convenient than shopping online. That’s why I often choose to buy a product from a store over online if the price deferens isn’t that big.
I mentioned availability as a reason to shop online. By this I mean when you want to buy a certain model of a product but you can’t find it in a store. This usually happens when you want a model that only is available in another country. I find that this is most relevant when it comes to clothing or accessories. I personally went online to buy a pair of shoes from USA because they had stopped selling that particular model in Sweden.
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4 comments:
I can actually really identify myself with Lauren's statement of convenience and time saving.
Most of the time I research products and their prices online, which makes an online buy a very short (and convenient and quick) stretch.
Obviously this process only applies to major purchases that I actually research. For clothes or any other random purchases I too prefer stores.
Customer service online is, to my limited experience, pretty decent, and most of the time when purchasing something I don't really think about what happens if something goes wrong, unless I've had a really bad experience with a certain company.
So to summarize: When I shop online it's mostly because of convenience and time saving, as Lauren Freedman claims is the standard.
I'm just going to totally agree with what you write. I also believe that the main reason for shopping online is price. Of course this might depend on the type of products in question, but I think in the big whole most people would prefer shopping in a real store if there was no differention in price. At the very least for being able to see and touch the product of interest.
If not for a lower cost, I also think that the second reason for shopping online is to get your hands on something that can't be found in a local store.
Yes. I'm also online shopper. Because online shoppnig is convenience, time saving and I can buy products in compared price. Recently online market became huge. Many firms have opened. And many crimes have incresed too. Service becomes better and better. Many sites guarantee their products. I only go out shoppng for unsured product. What I mean is product which is not confirm.
i think online shopping becomes more powerful when you want to purchase from overseas. amazon is a good example. sometimes, you want certain brands that are not exist in your country, then, online shopping becomes a good option.
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