Short thoughts on Amazon Daily

With the introduction by Prof. Naveen, I had a chance to visit Amazon Daily (http://www.amazon.com/gp/daily/ref=cm_dly_open). I also thought it is not organized by Amazon, but, it seems like it is organized by them. Here's an explanation by Amazon on Amazon Daily.

"Amazon Daily is a blog—short for "web log"—that contains posts by editors from all over the company... Each post gives you the opportunity to provide private feedback to the editor as well as leave public comments for other customers to see."

Whether it is posted by them or not, this could be a good example of corporate blogging in the following context:

1) For corporate blogging, it is wise to limit the writer to people company chose. While "openness" is a spirit of blogging, that doesn't mean companies should allow anybody to be a writer who can post in their yard(blog). Actually, who writes does matter. Somebody who knows the business, corporate history, and how to tell stories(in a transparent way) should be writers. In this case, editors of amazon contribute to this blog.

2) While there are limited writers, still, it should open for comments to visitors/customers, which Amazon does. Using this customer reply, or by responding to outside blog posts on Amazon, company can share conversation.

3) "Story Asset": As blog posts are accumulated, people can easily search whenever people want to know about a specific aspect of a company or product. While old website holds a bunch of 'facts', and promotional slogans, blog shows interesting 'inside stories.' People can build relationship by exchanging 'stories', not just by facts. So, blog posts, for example, becomes a 'story asset', what I would call. All the posts at Amazon daily is certainly an example.